The Team


Born in Glasgow “sometime during the latter half of the sixties”, Dougie’s first job was within the city’s traditional shipbuilding industry, completing his apprenticeship by day whilst playing drums in bands by night. Dougie’s (very) short career as a professional musician came to an end in 1987 when he entered the music business as tour manager with the “up and coming” local band ‘Wet Wet Wet’. He quickly established himself as a full time member of their management team, a role he has continued to fulfill over thirty years later.

Dougie now owns and runs the music company ‘No Half Measures’ who, in addition to the Wets, The NHM Team are currently working with Hue and Cry and Red Sky July amongst others. Dougie is also vice chairman of the fund raising committee for the charity Nordoff-Robbins Music Therapy in Scotland. Dougie likes taking the odd photograph; has been known to jet off to some far flung corner of the globe in pursuit of scuba diving nirvana; “worships” The Who; still plays the drums & still thinks he can play football – or maybe that should be the other way about!



Originally hailing from the East coast of Scotland – Carnoustie to be precise where one of the oldest and most revered Golf clubs in the world can be found, Fiona kicked off her entertainment business career at the then Dundee based promoters DF (Dance Factory) Concerts, quickly progressing to the position of office manager. New challenges beckoned, amongst them a lengthy position as Editor of Scottish brewer’s Tennents popular music magazine ’Tennents Live’ and a music business administration role at Wet Wet Wet touring & merchandising company Wet T.M. Ltd. where she would meet her now colleague Dougie Souness.

Fiona moved on to join the television and film production company, Ideal World (now the media company IWC), however she rejoined Dougie at No Half Measures and the Measured Group in 2001, developing into the role of general manager, with an oversight on all of the companies business, logistic and financial activities.



Brought up around rock music since she could walk – thanks to her father’s work as a roadie with prominent bands – Emma grew up to spend her teenage years as the vocalist with several unsigned bands. At 16 Emma began working with various members of Hawkwind, Gong and Spirits Burning as a session vocalist and a classically trained flautist. Emma is the youngest member of the team and has been working with No Half Measures since graduating from her BA Hons in Commercial Music at the University of the West of Scotland in 2015. Her previous experience working with both unsigned and major label musicians as an independent live music promoter in the pas,t means this young lady has her ears to the ground when it comes to the UK’s unsigned music scene. Emma now handles our Digital Marketing, Merchandise & A&R whilst working hand in hand with Caroline on Product Management and Promotions.


Born and raised in Glasgow, Caroline was always an avid music fan. After graduating from the University of The West of Scotland with a BA in Commercial Music, Caroline quickly secured a position as manager of the Scottish Music Industry Association and while there helped to develop and run the SAY (Scottish Album of the Year) Award. After seven years at the SMIA it was time for a new challenge and after a brief stint as UK & US PR Officer at an audio company, the music industry beckoned once again!

Caroline handles product, marketing and PR and works along-side Emma and Fiona dealing with touring and A&R, as well as being the official No Half Measures social convener and resident tequila enthusiast!